couple smiling laughing enjoying life

Purpose & Values

To Help People Achieve Their Financial Dreams

Leadership & Service to Others

We are leaders in our industry and community.
We are responsive and over deliver.
We add value to every relationship.
Life gives to givers and takes from takers.
We are good to mother earth.

Dallas Steffen shaking hands with a customer

Employee meeting

Teamwork

We help, encourage and respect each other. No one sits on the bench.
Marketing is not a department, it’s a mindset every employee must have.
No gossip, backbiting or whining. Use advancing language.
Be direct. No one is a mind reader.
Team before individual. We act for the greater good of the bank.
Follow through on commitments. Be prepared and on time.

Growth Mindset

If we aren’t moving forward, where are we going?
Change is constant; embrace it.
When the speed of change outside exceeds inside, the end is near.
We look for better, faster and more efficient ways of doing things.
We are life-long learners.

Jon, Heather, and Ben having a business meeting

Ryan and Leslie at the Holiday Parade wearing elf costumes

Have Fun!

Take our jobs seriously and ourselves lightly.
We are imperfect. Mistakes happen; own them and learn from them.
Make work fun, show gratitude and celebrate success.
Enjoy the journey. Make it more than a job: an opportunity to grow, to make people happy and to help them achieve their dreams.

Our Story

Our values are at the heart of everything we do. They guide us in every decision, every interaction, and every step forward. Watch our video to see how these principles come to life in our community, and how we strive to nurture what matters most every day.